How Much of UFC Does Dana White Own

How Much of UFC Does Dana White Own?

Dana White, the president of the Ultimate Fighting Championship (UFC), is undoubtedly one of the most influential figures in the world of mixed martial arts. Known for his outspoken nature and strong leadership, many fans and enthusiasts often wonder about his ownership stake in the organization. So, how much of UFC does Dana White actually own? Let’s delve into the details.

Dana White owns approximately 9% of the UFC. In 2001, he was approached by the Fertitta brothers, Lorenzo and Frank, who were interested in purchasing the struggling promotion. Recognizing the immense potential of the sport, White joined forces with the Fertitta brothers and became the public face of the UFC. Over the years, his role expanded, and he played a crucial part in transforming the UFC into a global phenomenon.

In 2016, the UFC was sold to the talent agency WME-IMG (now known as Endeavor) for a staggering $4 billion. As part of the deal, White was given an ownership stake in the company. Despite the change in ownership, White remained as the UFC president and continued to hold a significant position within the organization.

While 9% may seem like a relatively small ownership stake, it is important to note that White’s influence within the UFC is immense. As the face of the organization, he is involved in all major decisions and has a significant say in the direction of the promotion. His leadership and business acumen have been instrumental in the UFC’s success.


1. How did Dana White initially become involved with the UFC?
Dana White was approached by the Fertitta brothers, who were interested in purchasing the struggling promotion.

2. Did Dana White have any previous experience in the fight business?
Before joining the UFC, Dana White had worked as a manager for several MMA fighters.

3. How much did the UFC sell for in 2016?
The UFC was sold to WME-IMG for $4 billion.

4. Did Dana White remain as the president after the sale?
Yes, Dana White continued to serve as the president of the UFC after the sale.

5. What role did Dana White play in the growth of the UFC?
Dana White played a pivotal role in transforming the UFC into a global phenomenon through his leadership and business strategies.

6. Does Dana White have any other business ventures?
Aside from his involvement with the UFC, Dana White has also ventured into the boxing and video game industries.

7. Has Dana White ever fought professionally?
No, Dana White has never fought professionally. However, he has trained in boxing and jiu-jitsu.

8. Is Dana White involved in fighter contract negotiations?
Yes, Dana White is involved in negotiating contracts with fighters and is responsible for matchmaking and event planning.


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